Concrete grinding & polishing · Gold Coast, QLD · Client since 2024
More leads every month, on the same ad budget
Industry
Concrete Polishing
Location
Gold Coast, QLD
Engagement
Ongoing Google Ads, SEO and content retainer since 2024
Services
Google Ads, SEO, Content Creation
4.3×
return on ad spend in April 2026, $2,102 tracked lead value from $486
$12.50
Cost per lead, and falling
+58%
SEO impressions over six months
Top 5
"concrete grinding gold coast"
5.0★
Google rating, 10 reviews
Total Grind N Polish is a genuinely good local trade working in a demanding niche. Concrete grinding and polishing is low-volume but high-value work, only a handful of Gold Coast searches happen each month, and every one of them is worth winning.
They were a quality operator with almost no way to capture that demand. The old website ranked for next to nothing, competitors were taking the few searches that did exist, and there was no measurement in place to know which marketing was actually producing booked jobs rather than noise.
We run Google Ads, content SEO and proper conversion tracking as one ongoing retainer. Tight keyword and negative lists keep spend on real intent, service and suburb pages are built to rank, and every call and form is tracked so we optimise toward booked jobs rather than clicks.
Tightly themed campaigns with aggressive negative keyword lists, so the budget only ever chases genuine buying intent rather than tyre-kickers or unrelated searches.
Dedicated pages for each service and the key Gold Coast suburbs, structured so Google understands the depth of what they do and ranks them for the terms that bring real work.
Every call and form submission is tracked back to its source, so we optimise toward booked jobs and can prove exactly what each dollar of spend returns.
Ads, SEO and content move together each month, building on each other rather than competing, with the budget held steady so the gains are real efficiency, not extra spend.
At a steady spend of about $485 a month, the return kept climbing. Tracked conversions rose from 27 to 39 a month between November and April with the budget held completely flat, lifting tracked lead value to $2,102 in April, about 4.3 times the spend, while cost per lead fell to roughly $12.50.
Organic search grew alongside the ads rather than instead of them. Impressions are up 58 per cent over six months and the site now ranks page one for the money terms, including "concrete grinding gold coast" and "polished concrete floors gold coast". The result is a niche trade with a steady, measured pipeline that gets more efficient the longer it runs.
4.3x Ad Return
$2,102 tracked lead value from $486 spend in April
$12.50 Cost/Lead
And falling, on a flat monthly budget
+58% Impressions
Organic search growth over six months
Tracked Google Ads conversions at a flat spend of about $485 a month.
I have used Total Grind a few times now and each time I have been very happy with their work. Simon went out of his way to do our job at short notice. If you want your floors done properly I highly recommend Total Grind.
Rick, Google review
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