Generative Engine Optimisation: The Next Frontier in Digital Visibility. When people ask ChatGPT, Google AI Overviews, or Perplexity for recommendations, will your brand be cited? We make sure the answer is yes.
We optimise your brand for the AI age. Traditional SEO gets you ranked in a list. GEO gets you cited as a trusted source in AI-generated answers. With 810 million daily ChatGPT users, 1.5 billion monthly Google AI Overview users, and 100 million Perplexity queries each month, AI search is where buying decisions are increasingly made. We audit your AI visibility, create content designed to be cited by large language models, build entity authority across trusted platforms, and track your citations monthly. This is not a future trend. It is happening now, and almost no Australian agencies offer it.
AI search is growing 40 times faster than traditional search. By 2027, AI-generated answers will influence most buying decisions. Here is the reality: 93% of AI search sessions end without a website click. You are either cited in the answer, or you are invisible. The upside is massive. Users who arrive via an AI citation convert at 4.4 times the rate of traditional organic search. Content with statistics and citations gets 30 to 40% higher AI visibility. Fresh content updated within two months earns 28% more citations. The GEO market is $848 million in 2025, growing at 50.5% annually to $33.7 billion by 2034. Brands that optimise for AI engines now gain a massive first-mover advantage that compounds over time. Traditional SEO still matters, but GEO is the next layer that separates market leaders from everyone else.
A clear, step-by-step process we follow on every engagement. Click each step to learn more.
4.4x
AI citation conversion rate
30-40%
Content visibility uplift
60-90 Days
First improvements
Every package has clearly defined inclusions, timelines, and deliverables. Ongoing retainers add account management and regular reporting where it applies. Book a call and we will tailor a quote to your goals.
One-off AI visibility audit. See exactly where you stand across the major AI engines with a clear, prioritised action plan.
The technical and structural fix-up. We implement everything the audit flagged: schema, llms.txt, citable passages, Cloudflare AI crawler config.
Ongoing GEO. Two GEO-tuned content pieces per month, schema stays current, citation tracking, monthly report.
For competitive markets. More content, off-domain authority building, and dedicated strategist time.
SEO optimises your website to rank in traditional search result lists. GEO optimises your brand to be cited in AI-generated answers from ChatGPT, Google AI Overviews, Perplexity, and other AI platforms. Traditional SEO is still essential, but GEO adds a new layer of visibility where an increasing number of buying decisions are being made. The best strategy combines both.
We maintain a set of industry-specific queries that your ideal customers would ask AI systems. Each month, we run these queries through ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, documenting every mention, citation, and recommendation. We track improvements over time and compare your visibility against competitors.
Initial improvements in AI citations typically appear within 2 to 3 months as new content is indexed and entity authority signals strengthen. Significant visibility gains usually emerge by months 4 to 6. Unlike traditional SEO, GEO results can shift quickly when AI systems update their knowledge bases, so consistent content freshness and authority building are critical.
Absolutely. In fact, small businesses in niche markets often see faster GEO results because there is less competition for AI citations in specific service areas. A Brisbane plumber who is cited when someone asks ChatGPT for a local recommendation has a significant advantage over competitors who are not. The earlier you start, the stronger your position becomes.
Yes, and we recommend it. GEO and SEO are complementary strategies. The content and authority building that drives GEO results also strengthens your traditional search rankings. We offer bundled packages for clients who want both. Ask us about combined pricing during your strategy call.
Create & Grow Academy offers self-paced digital marketing courses from $497. Learn the fundamentals at your own pace, then come back to us when you are ready to scale.
Book a free strategy call and we will show you exactly how geo can transform your business.