Building a local presence from scratch
Healthcare · Cleveland, QLD
Cleveland Chiropractic was competing against well-established chiropractors in the Redlands area. Despite offering excellent care, they were not appearing in search results and had minimal social media presence. Established competitors had years of reviews, brand recognition, and marketing budgets. The clinic needed to generate new patient bookings while building long-term brand awareness in the community.
We launched a multi-channel strategy combining Google Ads with organic social media and local SEO. The Google Ads campaigns were hyper-targeted to Cleveland, Redlands, and surrounding suburbs, focusing on high-intent keywords like "chiropractor cleveland" and "chiropractor redlands." We set up conversion tracking for both online bookings and phone calls. On social media, we built a content calendar mixing educational health tips, behind-the-scenes content, and community engagement posts. We also implemented a review generation strategy that encouraged satisfied patients to share their experience on Google, and optimised their website for local search visibility.
Brand Search #1
Position 1 for brand name searches in the Redlands
1,500+ Impressions
Growing visibility across local healthcare queries
Multi-Channel
Paid search, social, and organic working together
Within the first few months, Cleveland Chiropractic established strong brand search dominance, ranking at position 1.1 for their brand name and appearing in the top 7 for "chiropractor cleveland." Search Console data shows over 1,500 impressions and a 2.1% click-through rate across their target area. The clinic now appears for broader terms like "chiropractor near me" and "chiropractor redlands," which are key for capturing new patients who do not yet know the practice by name. The Google Ads campaigns continue to deliver qualified leads, while the social media presence has built genuine community trust. Their Google review count is growing steadily, reinforcing their credibility in local results.
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