Dog boarding & kennel resort · Baxter, VIC
From brand-name-only to a search magnet
Industry
Pet Care
Location
Baxter, VIC
Engagement
SEO and content authority build
Services
SEO, Content Creation, Web Design
+117%
organic impressions growth across six months
178,926
Search impressions in six months
3,411
Organic clicks
#1
Brand & "dog country club Baxter"
Page 1
"german shepherd", "ridgeback"
Dogs Country Club is a premium boarding and kennel resort, but it only appeared in search when people already knew the name. The much larger audience, the people searching for boarding, breeds and care without a brand in mind, never saw it.
In a competitive pet-care market, brand-only visibility is a hard ceiling. The job was to get found by everyone earlier in their search, well before they had decided where to book.
We built an SEO and content programme aimed at the questions real dog owners search, structured so Google reads the site as an authority well beyond a single location.
We mapped what dog owners actually search, from breed information to boarding and care questions, and built content that answers it properly and thoroughly.
The site is organised so Google reads it as an authority on dogs and care, not just a single-location business listing competing on name alone.
We targeted high-volume informational terms that pull a national audience in, then guide the right visitors back toward the local boarding offer.
178,926 search impressions and 3,411 clicks in six months, with monthly impressions up 117 per cent across that window. The site ranks number one for the brand and "dog country club Baxter".
More tellingly, it now ranks page-one-adjacent for major informational terms far beyond the business name, including "german shepherd" at around 11,000 impressions and "ridgeback" at around 10,600. The content pulls a genuinely national audience into what was a brand-name-only local business.
+117% Growth
Organic impressions over six months
178,926 Impressions
Across more than 1,000 ranked queries
Ranks for Breeds
Page one for "german shepherd" and "ridgeback"
Six-month search impressions for major informational terms, far beyond the brand name.
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