Mobile crushing & civil · Sydney + Gold Coast · New build
Launched with closed-loop tracking from day one
Industry
Civil and Earthmoving
Location
Sydney + Gold Coast
Engagement
New website, Google Ads and SEO, launched with full tracking
Services
Web Design, Google Ads, SEO
#1
brand ranking within weeks of a brand-new launch
Day 1
Conversion tracking live
OCI
Enhanced Conversions for Leads
Live
Enquiry pipeline running
SEQ + NSW
Service footprint
Definitive Contracting is strong in the field and on word of mouth, but the digital footprint did not reflect the depth of the expertise.
More importantly, there was no measurable way to bring in the right enquiries. For a contractor, the difference between a good month and a great one is a reliable pipeline, and that needs measurement built in from the start, not bolted on later.
We built a premium site that proves capability fast, and launched Google Ads with full Offline Conversion Import and Enhanced Conversions for Leads, so every enquiry that becomes a real job is fed back to optimise the spend. Proper closed-loop tracking, not guesswork.
A premium site that shows the scale and quality of the work quickly, so the right enquiries self-qualify before they ever pick up the phone.
Google Ads launched with full Offline Conversion Import and Enhanced Conversions for Leads, so every enquiry that becomes a real job feeds back to sharpen the spend.
The tracking layer went live with the site, not months later, so there is no blind early period and no guessing about what is working.
Definitive ranked number one for the brand within weeks of a brand-new launch, with Google Ads live and genuine conversion tracking in place.
The first crushing-and-screening enquiries are already landing through the new pipeline. It is a foundation built to scale, with the measurement layer that most contractors only add years in working from the very first day.
#1 Brand in Weeks
Ranking number one for the brand from a new launch
Closed-Loop Tracking
Offline Conversion Import live from day one
Pipeline Running
First crushing-and-screening enquiries landing
Every great result starts with a conversation. Book a free strategy session and discover what we can achieve for your business.