Specialist machinery repair, online and converting
Civil and Earthmoving · Gold Coast, QLD
Definitive Contracting provides mobile plant repair and maintenance for earthmoving diesel vehicles, a niche where buyers are often urgent, vehicle-down, and searching by exact machinery brand. Word-of-mouth was strong but the digital footprint did not reflect the depth of expertise. They needed a site that quickly proved capability for each machinery brand and a paid search programme that captured high-intent searches the moment they happened.
We built a custom website that leads with the specific machinery brands serviced, the field service area, and clear next-step calls to action for urgent repairs. Service pages were written in the language operators and fleet managers actually use. Alongside the site we launched a Google Ads campaign targeting brand and breakdown queries across the Gold Coast and South East Queensland, with conversion tracking on every form and call so we can prove which dollars produced jobs.
Niche-Built Site
Brand-specific service pages converting urgent searches
Tracked Ads Pipeline
Google Ads with full call and form attribution
25+ Years of Depth
Digital presence finally matching the in-field expertise
The build delivered a site that finally matches the calibre of the in-field work, with structured pages for each machinery brand and a clear path from a problem-stage search to an enquiry. Google Ads is now driving qualified, high-intent enquiries from operators with vehicles already down, with cost per lead tracked transparently in the client portal. The combined effect is an enquiry pipeline that no longer relies solely on word of mouth.
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