Family law firm · Mandurah & Peel, WA · Full launch build
From two founders to a five-person firm in twelve months
Industry
Legal
Location
Mandurah, WA
Engagement
Brand, website, SEO and Google Ads, full launch build
Services
Branding, Web Design, SEO, Google Ads
#1
on Google for core service queries within six months of launch
6 months
To number one on Google
2 to 5
Team grew from two founders to five
Full build
Brand, website, SEO and Google Ads
12 months
From launch to a five-person firm
Coastal Family Law was founded by two senior lawyers who left an established practice to start their own firm. They had decades of legal experience between them, but they were starting from absolute zero on the digital and brand side. No logo, no website, no Google presence, no review history, no enquiries. Family law is a high-trust, high-stakes purchase, and the Mandurah and Peel region market already had several entrenched competitors. They needed a brand that signalled authority on day one and a digital pipeline that produced enquiries fast enough to support hiring.
We treated this as a single integrated launch rather than four separate engagements. Neisha led the brand work, developing a positioning, name treatment, full logo suite, colour and typography system, and brand guidelines that conveyed warmth and competence in equal measure. We then designed and built a website that mapped to how real family law clients actually search and decide, with service pages for divorce, parenting, property settlement, and consent orders, all aligned to the local Peel and Mandurah search market. Technical SEO was implemented from launch, supported by an ongoing content programme. In parallel we launched a tightly geo-targeted Google Ads campaign on high-intent queries while organic rankings built. Conversion tracking was set up from day one so every dollar was measured.
We treated brand, website, SEO and ads as a single launch rather than four separate jobs, so everything pulled in the same direction from day one.
Neisha developed the positioning, full logo suite, colour and typography, and guidelines that convey warmth and competence in equal measure.
Service pages for divorce, parenting, property settlement and consent orders, all aligned to how real family law clients in the Peel region actually search.
Geo-targeted Google Ads delivered enquiries from day one while technical SEO and content built the rankings that became the primary lead source.
Within six months Coastal Family Law was ranking number one on Google for their core service-and-location queries across the Peel region. Google Ads delivered consistent qualified enquiries from the day campaigns went live, then organic took over as the primary lead source as rankings consolidated. The brand and digital foundation produced enough enquiry volume that the founders went from a two-person operation to a five-person team inside twelve months. That launch put the firm on the map across the Mandurah legal market at the moment it mattered most, off a brand and a site that did exactly what the new practice needed.
#1 in 6 Months
Ranking number one on Google for core service queries
2 to 5 People
Team grew from two founders to five staff in 12 months
Full Build
Brand, website, SEO, and Google Ads from a standing start
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