Self-Audit Tool

Free Website Audit Tool

Walk through 15 essential checks to assess your website health. Expand each item for detailed instructions on what to check, why it matters, and how to fix it.

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Mobile Responsiveness

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Test your site on a mobile phone

Open your website on your phone. Does everything look right? Can you read the text without zooming? Do buttons work? Does the menu function properly?

Check mobile page speed

Use Google PageSpeed Insights to test your mobile loading time. Aim for a score of 70 or above on mobile.

Page Speed

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Check desktop loading speed

Run your site through PageSpeed Insights or GTmetrix. Your desktop score should be 80 or above.

Check Core Web Vitals

In Google Search Console, go to Core Web Vitals report. Check for any URLs flagged as "poor" or "needs improvement."

SSL Certificate

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Verify your site uses HTTPS

Look at your browser address bar. You should see a padlock icon and your URL should start with "https://" not "http://". Click the padlock to check the certificate is valid and not expired.

Google Business Profile

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Claim and verify your Google Business Profile

Search your business name on Google. Do you see a business panel on the right (desktop) or top (mobile)? If not, claim your profile at business.google.com.

Check your review count and rating

How many Google reviews do you have? What is your average rating? Compare to your top three competitors.

Meta Descriptions & Title Tags

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Check your page titles

View the tab title of each page on your site. Each should be unique, descriptive, and include your primary keyword. Aim for 50 to 60 characters.

Check your meta descriptions

Right-click any page, view source, and search for "meta description." Each page should have a unique description of 120 to 160 characters that accurately summarises the content.

Analytics

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Verify Google Analytics 4 is installed

Log in to analytics.google.com and check that your property is receiving data. Look for recent real-time visitors to confirm tracking is active.

Verify Google Search Console is connected

Social Media Presence

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Audit your social media profiles

Check each social profile (Facebook, Instagram, LinkedIn) for consistent branding: same logo, same name, up-to-date contact info, and a link to your website.

Check posting consistency

Look at your last 10 social media posts. Are they regular (at least weekly)? Is the content quality consistent? Is there a clear content strategy?

Contact Information

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Is your contact info immediately visible?

Can a visitor find your phone number, email, and location within 5 seconds of landing on your site? Check on both desktop and mobile.

Does your contact page work properly?

Fill out your own contact form. Does it submit? Do you receive the enquiry? Is the confirmation message clear?

Want a Professional Audit?

This self-audit covers the basics. Our professional Growth Audit goes deeper with competitor analysis, keyword research, backlink profiles, technical SEO, and a prioritised action plan.

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