Content Template

30-Day Social Media Content Calendar

A complete month of social media content prompts with platform-specific tips. Stop staring at a blank screen and start posting with purpose.

Monthly Theme Structure

Educational & Value

Behind the Scenes

Social Proof & Trust

Promotional & CTA

Day1

MondayEducational

Share a tip or how-to related to your industry. Teach your audience something useful they can action today.

instagramlinkedinfacebook

Day2

TuesdayStory / Reel

Create a short behind-the-scenes video or story. Show your workspace, process, or a day in your life.

instagramfacebook

Day3

WednesdayEngagement

Ask a question, run a poll, or start a conversation. Get your audience talking in the comments.

instagramlinkedinfacebook

Day4

ThursdayTestimonial

Share a customer review, case study, or before-and-after. Let your happy customers do the talking.

instagramfacebooklinkedin

Day5

FridayPersonal / Fun

Share something personal, a team photo, or a fun industry meme. Show the human side of your brand.

instagramfacebook

Day6

SaturdayValue Carousel

Create a carousel post with 5 to 8 slides covering a topic your audience cares about. Swipeable content performs well on weekends.

instagramlinkedin

Day7

SundayPlan & Batch

Review the week ahead. Batch-create content, schedule posts, and prepare your captions. Rest day for publishing.

Free Access

Enter your email to access the full 30-day calendar with daily prompts.

Platform-Specific Tips

What works on one platform does not always work on another. Here are tailored tips for the three main platforms.

Instagram

Post Reels for maximum reach. The algorithm favours short-form video.
Use 3 to 5 relevant hashtags (not 30). Mix popular and niche tags.
Stories build daily connection. Use polls, questions, and countdowns.
Carousel posts get the highest save rate. Educate and entertain.
Engage with similar accounts for 15 minutes before and after posting.

Facebook

Video content gets 5x more engagement than static posts.
Post in Facebook Groups relevant to your industry for organic reach.
Use Facebook Events for workshops, webinars, or in-store events.
Share links sparingly. Facebook reduces reach on posts with external links.
Respond to every comment within the first hour for better algorithm ranking.

Text-only posts with a strong hook often outperform image posts.
Share industry insights, lessons learned, and professional opinions.
Comment on 10 posts from your network before publishing yours.
Use line breaks generously. Short paragraphs perform better on LinkedIn.
Post between 7 and 9 AM AEST on weekdays for Australian audiences.

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Platform-Specific Tips

What works on one platform does not always work on another. Here are tailored tips for the three main platforms.

Instagram

Post Reels for maximum reach. The algorithm favours short-form video.
Use 3 to 5 relevant hashtags (not 30). Mix popular and niche tags.
Stories build daily connection. Use polls, questions, and countdowns.
Carousel posts get the highest save rate. Educate and entertain.
Engage with similar accounts for 15 minutes before and after posting.

Facebook

Video content gets 5x more engagement than static posts.
Post in Facebook Groups relevant to your industry for organic reach.
Use Facebook Events for workshops, webinars, or in-store events.
Share links sparingly. Facebook reduces reach on posts with external links.
Respond to every comment within the first hour for better algorithm ranking.

Text-only posts with a strong hook often outperform image posts.
Share industry insights, lessons learned, and professional opinions.
Comment on 10 posts from your network before publishing yours.
Use line breaks generously. Short paragraphs perform better on LinkedIn.
Post between 7 and 9 AM AEST on weekdays for Australian audiences.

30-Day Social Media Content Calendar

Monthly Theme Structure

Free Access

Platform-Specific Tips

Instagram

Facebook

LinkedIn

Social Media Marketing Course

Want Us to Manage Your Social Media?

30-Day Social Media Content Calendar

Monthly Theme Structure

Free Access

Platform-Specific Tips

Instagram

Facebook

LinkedIn

Social Media Marketing Course

Want Us to Manage Your Social Media?