See exactly how your marketing spend translates into leads and revenue. Adjust the inputs to model different scenarios and find your optimal budget.
These figures are estimates for modelling purposes. Actual results depend on your industry, competition, targeting, and ad quality.
Projected Clicks
2,500
per month
Projected Leads
75
per month
Projected Revenue
$37,500
per month
Return on Investment
1150.0%
positive ROI
Cost Per Lead
$40
Breakeven Sales
6
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This calculator models a simplified marketing funnel to help you understand the relationship between ad spend, traffic, and revenue.
Impressions to Clicks
Your click-through rate determines how many people actually visit your site from ad impressions.
Clicks to Leads
Your conversion rate determines how many visitors become leads or customers.
Leads to Revenue
Multiply leads by your average order value to estimate total revenue generated.
These projections are for modelling purposes only. Actual results vary significantly by industry, competition, ad quality, and market conditions.
Our team specialises in maximising ROI for Australian businesses. Book a free strategy call and we will build a custom plan for your budget.