Over 30% of Google searches now trigger AI Overviews. ChatGPT, Perplexity, and Bing Copilot are answering questions your customers used to type into Google. If your business is not optimised for these AI systems, you are invisible to a growing share of your market. We help Brisbane businesses become the source that AI platforms cite.
Generative Engine Optimisation (GEO) is the practice of structuring your website, content, and data so that AI systems reference your business when answering user queries. Traditional SEO focuses on ranking in a list of blue links. GEO focuses on being the answer itself, cited directly in AI-generated responses across Google AI Overviews, ChatGPT web search, Perplexity, and Bing Copilot.
Most Brisbane businesses score poorly when audited for AI citability. Our GEO audits consistently reveal scores below 40 out of 100, which means AI platforms are sourcing answers from competitors or generic content instead of your website. We close that gap through structured data enhancement, passage-level content optimisation, llms.txt implementation, FAQ schema, and brand mention strategies that make your business the authoritative source AI systems prefer to cite.
This is not a future concern. It is happening now. Google confirmed at I/O 2025 that AI Overviews appear in over 30% of searches. ChatGPT web search is used by hundreds of millions of people monthly. Businesses that move early on GEO will capture the same first-mover advantage that early SEO adopters enjoyed a decade ago. Create & Grow Media is one of the first agencies in Brisbane to offer dedicated GEO services, backed by real audit methodology and proven optimisation frameworks.
We were among the first agencies in Brisbane to build a dedicated GEO service offering. Our audit framework scores AI citability across multiple platforms, giving you a clear baseline and roadmap for improvement.
Every engagement starts with a GEO audit that scores your website across AI citability factors: structured data, passage clarity, FAQ coverage, brand mention signals, and llms.txt compliance. No guesswork, just data.
We optimise for Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot. Each platform has different citation preferences, and our strategies account for all of them so your visibility is not tied to a single AI system.
GEO does not replace SEO; it builds on top of it. Our strategies strengthen your traditional search rankings while simultaneously increasing your AI citation rate. You get compounding returns from both channels.
GEO Audit
$1,500 one-off
Full AI citability audit across Google AI Overviews, ChatGPT, and Perplexity. 20 AI queries tested, scored report with prioritised recommendations.
GEO Growth
$2,500/mo
Monthly GEO optimisation: 2 GEO content pieces per month, structured data, FAQ schema, passage-level improvements, directory management, and llms.txt maintenance.
GEO Authority
$4,500/mo
Full GEO programme: 4 GEO content pieces per month, digital PR, guest posts, podcast placement, plus traditional SEO foundations. Maximum visibility across both search and AI channels.
All plans include monthly reporting through your client portal at clients.createandgrow.au. Custom packages available for multi-location businesses.
Book a free 30-minute strategy call with our team. We will audit your current geo optimisation presence and outline a growth plan tailored to your business.