Over 30% of Google searches now trigger AI Overviews. ChatGPT, Perplexity, and Bing Copilot are answering questions your customers used to type into Google. If your business is not optimised for these AI systems, you are invisible to a growing share of your market. We help Brisbane businesses become the source that AI platforms cite.
Quick answer
Generative Engine Optimisation (GEO) is the practice of structuring a website so AI systems like ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot cite the business when answering user queries. Create & Grow Media offers a GEO Audit, a one-off GEO Foundation (schema, llms.txt, Cloudflare AI crawler config, citable passages) and ongoing monthly GEO covering content, schema maintenance and citation tracking. Every engagement is scoped to your goals. Book a free strategy call for a tailored quote.
Generative Engine Optimisation (GEO) is the practice of structuring your website, content, and data so that AI systems reference your business when answering user queries. Traditional SEO focuses on ranking in a list of blue links. GEO focuses on being the answer itself, cited directly in AI-generated responses across Google AI Overviews, ChatGPT web search, Perplexity, and Bing Copilot.
Most Brisbane businesses score poorly when audited for AI citability. Our GEO audits consistently reveal scores below 40 out of 100, which means AI platforms are sourcing answers from competitors or generic content instead of your website. We close that gap through structured data enhancement, passage-level content optimisation, llms.txt implementation, FAQ schema, and brand mention strategies that make your business the authoritative source AI systems prefer to cite.
This is not a future concern. It is happening now. Google confirmed at I/O 2025 that AI Overviews appear in over 30% of searches. ChatGPT web search is used by hundreds of millions of people monthly. Businesses that move early on GEO will capture the same first-mover advantage that early SEO adopters enjoyed a decade ago. Create & Grow Media is one of the first agencies in Brisbane to offer dedicated GEO services, backed by real audit methodology and proven optimisation frameworks.
We were among the first agencies in Brisbane to build a dedicated GEO service offering. Our audit framework scores AI citability across multiple platforms, giving you a clear baseline and roadmap for improvement.
Every engagement starts with a GEO audit that scores your website across AI citability factors: structured data, passage clarity, FAQ coverage, brand mention signals, and llms.txt compliance. No guesswork, just data.
We optimise for Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot. Each platform has different citation preferences, and our strategies account for all of them so your visibility is not tied to a single AI system.
GEO does not replace SEO; it builds on top of it. Our strategies strengthen your traditional search rankings while simultaneously increasing your AI citation rate. You get compounding returns from both channels.
GEO Audit
Full AI citability audit across Google AI Overviews, ChatGPT, and Perplexity. 20 AI queries tested, scored report with prioritised recommendations.
GEO Growth
Monthly GEO optimisation: 2 GEO content pieces per month, structured data, FAQ schema, passage-level improvements, directory management, and llms.txt maintenance.
GEO Authority
Full GEO programme: 4 GEO content pieces per month, digital PR, guest posts, podcast placement, plus traditional SEO foundations. Maximum visibility across both search and AI channels.
Every engagement is scoped to your goals. Book a free strategy call for a tailored quote. All plans include monthly reporting through your client portal at clients.createandgrow.au. Custom packages available for multi-location businesses.
GEO is the practice of optimising your website and content so that AI platforms cite your business in their generated responses. When someone asks ChatGPT, Google AI Overviews, or Perplexity a question related to your services, GEO increases the likelihood that your business is mentioned as a source or recommendation.
SEO focuses on ranking your website in traditional search results (the blue links on Google). GEO focuses on getting your business cited in AI-generated answers that appear above or instead of those traditional results. Both are important: SEO builds your search foundation, and GEO ensures you are visible in the AI layer that is increasingly filtering what users see.
Yes. GEO builds on strong SEO foundations. AI systems tend to cite websites that already have good authority, clear structure, and quality content. The two disciplines are complementary, and we offer combined packages that address both channels.
An llms.txt file is a plain text file placed at the root of your website that provides AI crawlers with structured information about your business, services, and key content. It helps large language models understand what your business does and which pages to reference. Think of it as a robots.txt equivalent for AI systems.
We track AI citation frequency across Google AI Overviews, ChatGPT, and Perplexity for your target queries. We also monitor your GEO audit score over time, structured data coverage, and brand mention signals. All metrics are reported monthly through your client portal.
Technical improvements like structured data, FAQ schema, and llms.txt can influence AI citations within weeks. Content optimisation and brand mention building typically show measurable improvements within 2 to 4 months. We set honest timelines upfront and report progress monthly.
Absolutely. When someone asks an AI assistant for a recommendation for a plumber, chiropractor, or day spa in Brisbane, the AI pulls from websites with strong local authority and clear service information. Local businesses that optimise for GEO early will capture these AI-driven referrals ahead of competitors who are still focused solely on traditional SEO.
Book a free 30-minute strategy call with our team. We will audit your current geo optimisation presence and outline a growth plan tailored to your business.